Our client is a leading multinational company in the FMCG industry with a rich history and a reputation for high-quality products and innovative marketing strategies.
The global Tech team at this company operates in an agile manner within a dynamic product organization. Employees can thrive in a collaborative environment, shaping cutting-edge products and enhancing efficiency. Join a team that embraces adaptability and continuous improvement to stay at the forefront of technology advancements.
The
Consumer Proximity Specialist for Southern Europe will play a key role in bridging the gap between technical solutions and business needs, focusing on marketing processes.
Your Responsibilities:
In essence, the Consumer Proximity Specialist will act as a liaison between the technical teams and the marketing departments, ensuring that tech solutions are effectively meeting the business needs, supporting the use of current systems, and guiding the transition to new systems within the Southern Europe Management Entity.
- Gather and understand requirements from marketing departments in Southern Europe and communicate them to the tech team.
- Serve as the point of contact for global tech teams regarding new business demands and validate the application of demands from other regions.
- Test and ensure new tech products meet customer needs before implementation, manage transition process for marketing departments.
- Lead and support local and legacy applications when global solutions are not available for specific business needs.
- Collaborate with C3 Proximity Lead to share metrics on value, adoption, and demands evolution.
- Work with other domain Proximity Specialists for a consistent approach across different areas.
Your will/have:
You are capable of collecting local insights, demands and feedback on products, conducting change management activities, ensuring the deployment of global products in local affiliates and facilitating the engagement of local Key User communities:
- Possess good knowledge in the product domain and challenges within the geographical scope.
- Master adoption and change management methods and tools.
- Understand Activation, Personalization, and Measurement Processes.
- Expertise in Marketing Planning and Effectiveness tools and methodologies.
- Mediate between conflicting demands and guide marketing departments through transitions.
- Experience in Consumer Data Management (e.g. Nielsen).
- Effective communication skills for technical and non-technical stakeholders feedback and requirements.
- Serve as a Facilitator, leading discussions, workshops, and meetings to gather requirements and validate solutions.
Proficiency in English, with fluency in Spanish or French being a plus.
The Offer
